Ni-Ka City

Niamey Urban Media Network

Modernize the city. Make brands visible. Create lasting value.

Ni-Ka City develops an integrated urban media network: LED, large-format billboards, modern bus shelters, citylights, megalights, totems and corridor formats.

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NI-KA CITYVISIBLE
CONNECTÉ
IMPACTANT
30–44target units in the pilot phase
6urban media families
92candidate sites under evaluation

Strategy

A network, not isolated billboards.

Value comes from controlling the urban journey across the airport corridor, major roundabouts, commercial axes, institutional zones, bridges and growing neighborhoods. Every format has a clear role: impact, frequency, public service or coverage.

LED / DOOH

Premium screens for high-impact corridors and campaigns.

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Megalight

Continuous large-format visibility on boulevards and fast roads.

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Billboard

Strong static presence for monthly and institutional campaigns.

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Smart Bus Shelter

Useful urban furniture combining shade, seating, lighting, information and advertising.

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Citylight / MUPI

Pedestrian frequency across markets, centers and commercial zones.

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Banner Poles

Vertical media for boulevards, events and organized corridors.

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Niamey Network Map

Read the city as a media network.

The initial site portfolio will become a filterable commercial map. Locations will be classified by format, corridor, status, visibility and availability. Final coordinates will only be published after technical and contractual validation.

LED / DOOHMegalightBillboardBus ShelterCitylight
0102030405
NIAMEY
CONCEPT NETWORK MAP
Network Map →

Flagship project

Niamey Smart Bus Shelter

A public-private partnership approach: Ni-Ka City finances and operates modern bus shelters in exchange for a regulated advertising right. The city gains comfort, safety, aesthetics and sustainable revenue.

Shade & comfortUseful infrastructure for everyday urban life.
InformationSpace for routes, public messages and wayfinding.
Local maintenanceCleaning, lighting and planned intervention.
Sustainable revenueA regulated and measurable advertising model.

Smart City Partnership

Advertising finances a visible improvement to the city.

Ni-Ka City should be evaluated not only as an advertising operator, but as an urban furniture and media infrastructure operator.

01Urban aesthetics

Common standards for dimensions, placement, cabling and maintenance.

02Public communication

Reserved capacity for municipal, social or emergency messages under protocol.

03Governance

Transparent site approval, technical control, reporting and economic model.

Banner Pole Strategy

Advertising poles should complement the network, not clutter the city.

Selective use on wide boulevards, event corridors and institutional routes with wind calculations, visual uniformity, controlled height and planned maintenance.

Ni-Ka City

Contact

For campaigns, municipal partnerships, investment and media collaboration.

Emaililetisim@nikacity.comPhone+227 82 89 60 01WhatsApp+227 82 89 60 01
AddressQuartier Plateau No 013 îlot A parcelle 023
Niamey – Niger